curly live at WdM
"You can't fake a conversation."
On June 9, our Co-Founder & CEO Philipp had ten minutes at the "Qual at Scale" Pitch Battle of the Woche der Marktforschung — Germany's largest market research event — to make one argument: the divide between qualitative and quantitative research is disappearing. Four startups, one stage, a very strict timer. This page is for everyone who was there, and everyone who wasn't: the full pitch, the slides, and the chance to tell me what you really think. The curly way, of course — in a conversation.
The 10 minutes pitch
For decades, research has forced a choice. Surveys give you scale, but only scratch the surface. Interviews go deep, but never wide. In Philipp's pitch, he argues this trade-off is becoming obsolete: AI-led voice interviews hold hundreds of real conversations in parallel — conversations that listen, probe, and follow up. By the next morning, you have statistics with significance, and behind every number the quote that explains it.
A quick note: the video is in German. If your German is rusty, the slides below cover the same ground in English (w/o the voiceover).
The slides, at your own pace
All 28 slides from the pitch, in English — including the ones slightly rushed through when the timer turned red. They walk through how curly works, from setting up an interview in minutes to results backed by real customer quotes. Use the arrows to navigate, or go fullscreen and take your time.
Now it's your turn to talk.
Here's the thing about our thesis: we're still proving it, project by project. And the people best equipped to challenge it are the ones who do research every day — people like you. So tell us: What did you make of the pitch? Where does the argument fall short? What would you have asked that we didn't? It takes five minutes, and you'll experience first-hand what an AI-led interview actually feels like — the same product your future respondents would meet.
As a thank-you: your first 10 interview hours, free — for a pilot project together.
Snapshot
What is curly?
curly (operated by curly Intelligence GmbH) is a voice-first consumer research platform based in Munich, Germany, founded in December 2025 by Philipp Nastaly (CEO) and Paul Büchter (CPTO). The platform uses conversational AI to independently conduct hundreds of natural voice interviews in a few hours and in almost any language, then analyzes the results both qualitatively and quantitatively — with every finding traceable to a real customer quote. curly merges the depth of qualitative research with the scale and statistical rigor of quantitative research, and is used by 25+ consumer brands across categories including FMCG, D2C, retail, and mobility. Its founders previously held senior roles at McKinsey, ProSiebenSat.1, FINN, and Holtzbrinck, and curly is part of the AI NATION accelerator.
