Net-new insights
vs. surveys
5x
“Why did our NPS drop 40 points?”
From +30 to below zero in 18 months — and nobody on your team can tell you why. Everyone knows the number. Nobody knows the reason.
“Are we sure this campaign will land?”
It was tested with a focus group of eight people. Or not at all — there was neither the time nor the budget.
These are the moments every leadership meeting goes quiet. curly ends the silence.
WHAT CURLY SOLVES FOR YOU
Really understand your NPS.
An NPS is just a number. curly talks to hundreds of your promoters and detractors — in real, open conversations — and uncovers what’s actually behind the score: product? Price? Brand confusion? Expectations? With curly, you get the top drivers of your NPS, quantified and backed by real consumer quotes — as a ready-to-present results deck.
How your brand is really perceived.
You know what your brand is supposed to stand for. But does it? curly captures spontaneous associations, comparisons to competitors, and emotional drivers — in your audience’s own words, not in predefined answer boxes. With curly, you get your actual brand image vs. your target positioning — including the gaps your next campaign needs to close.
COUNTLESS OPPORTUNITIES
…and many more Marketing use cases
If a conversation can answer it, curly can run it.
RESEARCH WITHOUT HALLUCINATION
Traceable all the way down to the original quote and audio recording.
No assumptions. Evidence.
HOW IT WORKS
9:00 AM — BRIEFING
You tell us what you want to know.
One question and a bit of context is all it takes. We turn your impulse into a professional interview guide — and take care of recruiting the right participants.
THROUGHOUT THE DAY — INTERVIEWS
Hundreds of real conversations. In parallel.
curly conducts deep, natural interviews with your audience — in the browser, with images, videos, or prototypes as stimuli. Every answer gets an intelligent follow-up.
8:59 AM — THE NEXT MORNING
The answers are in your inbox.
A finished results deck: quantified patterns, statistical significance, and a matching consumer quote behind every number. Before your first meeting starts.
Want to know exactly how this works methodologically? Methodology for research pros →
01
Real, verified consumers
Recruited via established premium panels of your choice. You can’t click your way through a conversation — you can’t fake a conversation.
02
Integrity Agents
Every interview is automatically screened for red flags: inconsistencies, rushing, and fake answers. Only real substance makes it into your analysis.
03
Every number has a quote
All findings are traceable to the original quote and audio. You don’t present a black box — you present evidence.
04
Statistical rigor
n=200+ instead of n=8. Significance testing included — depth that holds up in the boardroom.
“What convinced me: curly turns open conversations into hard numbers. For the first time, we didn’t just have a feeling for what drives our customers — we had proof.”
Viola Karl, Commercial VP
Hundreds of deep consumer interviews. Panel and full service included, if you want. At a fraction of traditional research institute cost.
200+
INTERVIEWS
24h
TO RESULTS
4–5×
MORE INSIGHTS VS. SURVEYS
© curly Intelligence GmbH · Munich, Germany