Net-new insights
vs. surveys
5x
“What was the moment you decided to leave?”
Continuous churn research at scale: curly runs churn interviews with cancelled customers and uncovers the real reason behind the exit — not the excuse from the survey. So you can act before the next customer leaves.
“You gave us a 6. What would a 9 have taken?”
The why behind the NPS score — your NPS tells you it’s falling. curly tells you why, in your customers’ own words. The missing conversation on top of the CX stack you already pay for.
“What did you expect on day one that never came?”
Onboarding friction — find where expectation and experience split before new customers quietly disengage, downgrade, or disappear without leaving useful feedback.
These are the moments every CX review goes quiet. curly replaces labels with reasons.
WHAT CURLY SOLVES FOR CX TEAMS
Customer journey mapping.
Map friction across every stage of the customer journey with real conversations at scale — not workshop anecdotes. curly shows where trust weakens, what customers expected, and which moments change the relationship. You get quantified journey patterns with the original customer words behind every stage.
Support experience deep dives.
Go beyond the CSAT score and reconstruct the whole support experience — from the first moment of confusion to the final resolution. curly reveals handoff gaps, emotional turning points, and what customers needed but never received, quantified across hundreds of real cases.
COUNTLESS CUSTOMER MOMENTS
…and many more CX, Retention & Service use cases
If a customer can explain it in a browser, curly can uncover the reason.
CX RESEARCH WITHOUT HALLUCINATION
Traceable to the original quote and audiovisual recording. No inferred sentiment. Reasons.
HOW IT WORKS
9:00 AM — BRIEFING
Choose your detractors, churners, or target audience.
Start with NPS detractors, recent churners, silent users, support cases, or any customer segment you need to understand. We shape the study and recruit the right participants.
THROUGHOUT THE DAY — INTERVIEWS
Hundreds of audiovisual interviews. In parallel.
curly meets customers in an audiovisual browser interface and follows every answer patiently — clarifying vague feedback until the real experience, expectation, and reason becomes clear.
8:59 AM — THE NEXT MORNING
The reasons behind your numbers are in.
A finished results deck: quantified reasons, patterns by segment, and the original customer quote behind every finding. Ready before your first meeting starts.
Want to know exactly how this works methodologically? Methodology for research pros →
01
Real, verified customers
Recruited through established premium panels or your own customer base. A deep conversation cannot be rushed, clicked through, or reduced to another feedback tag.
02
Integrity Agents
Every interview is automatically screened for red flags: inconsistencies, rushing, and fake answers. Only real substance makes it into your analysis.
03
Every reason has a quote
Every finding traces back to the original customer quote and recording. You don’t present another dashboard label — you present what customers actually experienced and said.
04
Statistical rigor
n=200+ instead of a handful of exit surveys. Significance testing included — qualitative depth that holds up in retention, journey, and service decisions.
“What convinced me: curly turns open conversations into hard numbers. For the first time, we didn’t just have a feeling for what drives our customers — we had proof.”
Viola Karl, Commercial VP
Understand churn, NPS, onboarding, journeys, win-back, and support with hundreds of real customer conversations. The why behind your numbers, by tomorrow morning.
200+
INTERVIEWS
24h
TO RESULTS
4–5×
MORE INSIGHTS VS. SURVEYS
© curly Intelligence GmbH · Munich, Germany