Net-new insights
vs. surveys
5x
“Which of these three concepts would you actually pay for — and why?”
Concept testing — know which concept wins while you can still change direction. Compare three promising ideas with hundreds of target users before one becomes the roadmap.
“What would have to be true for this feature to matter to you?”
Feature validation — useful is not the same as valuable. Find the condition that makes a feature matter before engineering turns an assumption into scope.
“Click through the prototype. Where did you hesitate — and why?”
Figma prototype testing — reveal the pauses, wrong turns, and missing context in the flow before prototype friction becomes production debt.
These are the moments every product review goes quiet. curly replaces opinions with evidence.
WHAT CURLY SOLVES FOR PRODUCT TEAMS
Live usability & task tests.
Watch hundreds of target users complete real tasks on your live product — in their browser, with every click, pause, and explanation captured. You see where users succeed, where they hesitate, and what the interface made them expect. With curly, you get quantified friction patterns backed by the exact moments and words behind them.
Pricing & packaging that feels fair.
Test price points, bundles, limits, and value metrics before they reach the checkout. Not just what users would pay — why it feels fair. curly shows where willingness drops, what creates trust, and which package makes the value easiest to understand.
COUNTLESS PRODUCT DECISIONS
…and many more Product & Innovation use cases
If users can experience it in a browser, curly can research it.
PRODUCT RESEARCH WITHOUT HALLUCINATION
Traceable to the original quote, screen interaction, and recording. No invented personas. Evidence.
HOW IT WORKS
9:00 AM — BRIEFING
You show us what you need to decide.
A concept, feature, prototype, live flow, or pricing question is enough. We turn it into a rigorous study and recruit the target users you need.
THROUGHOUT THE DAY — INTERVIEWS
Hundreds of real user sessions. In parallel.
curly conducts deep audiovisual interviews in the browser — with concepts, Figma prototypes, live products, images, or video as stimuli. Every action gets an intelligent follow-up.
8:59 AM — THE NEXT MORNING
The product evidence is in your inbox.
A finished results deck: quantified patterns, significance where it matters, and the matching user quote or interaction behind every finding. Before stand-up starts.
Want to know exactly how this works methodologically? Methodology for research pros →
01
Real, verified target users
Recruited through established premium panels or your own user base. You can’t click your way through a deep interview — and you can’t fake a real product experience.
02
Integrity Agents
Every interview is automatically screened for red flags: inconsistencies, rushing, and fake answers. Only real substance makes it into your analysis.
03
Every finding has evidence
Every insight traces back to the original quote, screen interaction, and recording. You don’t present a black box — you present what users actually did and said.
04
Statistical rigor
n=200+ instead of five internal opinions. Significance testing included — product evidence that holds up in roadmap and investment decisions.
“What convinced me: curly turns open conversations into hard numbers. For the first time, we didn’t just have a feeling for what drives our customers — we had proof.”
Viola Karl, Commercial VP
Test concepts, features, prototypes, tasks, and pricing with hundreds of real target users. Know which concept wins — while you can still change direction.
200+
INTERVIEWS
24h
TO RESULTS
4–5×
MORE INSIGHTS VS. SURVEYS
© curly Intelligence GmbH · Munich, Germany