Concept testing
“Which of these three concepts would you actually pay for — and why?”
How curly works.
From Setup to Insights in no time.
Step #1
Set Up Your Interview in Minutes.
You can start with an abstract question and some context, while curly helps you translate your impulse into a concrete interview guideline. The only thing you have to do is set the parameters within which you want to operate - the rest will be taken care off.
From formulating the questions to sourcing your interview participants (coming soon), curly's got your back: Our intelligent system helps you ask the right questions in the right order—no research PhD required.
AI-Guided Interview Generation
Manifold Question Types & Stimuli
Ensured Interview Best Practices
In-App Participant Recruitment
Shareable Interview Link
Full UI Customization
Step #2
Conduct Your Interviews at Scale.
With curly you can validate existing hypotheses or explore open questions in up to 60-minute qualitative interviews. It supports open questions, single/multiple choice, scale questions, A/B tests — and rich media stimuli like images, videos, and Figma prototypes, so participants can react to real creative concepts, not just descriptions.
But the biggest value comes from asking the right follow-up questions — resulting in 4× more insights than a survey. You give yourself a 4 out of 5? curly asks what's missing for it to be a 5. An NPS is just a number. With curly, you understand the context, the why behind the why.
Voice-AI First Conversation
Comparable
Results
Authentic & Natural Conversation
Audio-Visual Interviews (Web)
Smart Follow-up Qustions
Supports countless other languages
Step #3
Evaluate Your Deep Customer Insights.
Watch insights emerge as interviews complete. curly automatically converts every conversation into a structured codebook — tagging responses, identifying variables, and testing for statistical significance across your entire dataset. Patterns and correlations surface on their own. You only deal with what actually holds up.
Slice your results any way you need — question by question to see how responses shift across your sample, or participant by participant to understand individual journeys and segments. Every finding is backed by actual customer quotes, so you never have to choose between a number and the story behind it.
Need to go deeper? Simply ask curly to analyze your results across any segment, variable, or hypothesis.
From conversation to action in hours, not weeks. Or put differently: from "Hm" to "Ah" in hours.
Quantitative & Qualitatve Analysis
Deep Statistical Confidence Analyses
Automatic Codebook Generation
Chat with
your Results
All backed by real quotes, excerpts & Audio Files
Visual Insights Map
Feature validation
“What would have to be true for this feature to matter to you?”
Figma prototype testing
“Click through the prototype. Where did you hesitate — and why?”
Live usability & task tests
“Solve this task on the live site — and talk me through what you're doing.”
Jobs-to-be-done discovery
“Walk me through the last time you solved this without us.”
Pricing & packaging
“At what price would this stop feeling fair?”
If a conversation can answer it, curly can run it.
Shopper insightsPackaging & design testsAssortment & menu testsEmployer brandEvent & sponsorship feedbackCommunity listeningDiary studiesService design research…and whatever you ask next
