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A curly Case Study with Wellster Healthtech Group
Two churn studies, two ends of the funnel, one ongoing partnership.

May 7, 2026

The "Shit In, Shit out" Fallacy
Why Synthetic Research Without Real Customers Is Just Expensive Guessing

Feb 18, 2026

FINN Case Study
100 Subscriber Interviews. Over the Weekend.

Dec 18, 2025

Interviews with Benefits
How Bears with Benefits Validated Product Innovation in Days (Not Months)

Dec 10, 2025

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