FOR STRATEGY LEADERS · MARKETS · CORP DEV

FOR STRATEGY LEADERS · MARKETS · CORP DEV

Your strategy has assumptions. The market has answers.

Your strategy has assumptions. The market has answers.

Market entries, competitive bets, deals — the big decisions run on assumptions. curly puts hundreds of real conversations behind every one: with the customers you want to win, in any market, in any language. In days, not months.

Market entries, competitive bets, deals — the big decisions run on assumptions. curly puts hundreds of real conversations behind every one: with the customers you want to win, in any market, in any language. In days, not months.

How do you currently solve your your problem? Are there any alternative solutions available?

Answers by
8:59 tomorrow

Answers by
8:59 tomorrow

Net-new insights
vs. surveys

5x

A fraction of
institute cost

A fraction of
institute cost

A fraction of
institute cost

Answers by
8:59 tomorrow

Three strategic bets, one problem: the market hasn’t answered.

Three strategic bets, one problem: the market hasn’t answered.

“How do people here solve this today?”

Market entry & category scans — market entry research in days, not months. Run a category scan in almost any geography and language, with near geography-agnostic costs and GDPR-compliant EU hosting.

“What would you miss most if you switched?”

Competitive intelligence — understand the real reasons customers stay, switch, and remain loyal. Not another feature comparison table, but the trade-offs and emotional drivers behind market choice.

“What tipped the decision — really?”

Win/loss analysis — continuous win/loss interviews reveal what actually tipped won and lost deals. Replace sales anecdotes with patterns across buyers, alternatives, objections, and decisive moments.

These are the moments every strategy review gets speculative. curly brings the market into the room.

WHAT CURLY SOLVES FOR STRATEGY TEAMS

Three use cases strategy and markets teams start with.

Three use cases strategy and markets teams start with.

M&A & due diligence.

Look beyond revenue quality and test the customer base behind the numbers. curly explores loyalty, willingness to switch, pricing power, and what happens when the experience breaks. You get a qualitative layer for commercial due diligence, quantified across real customers rather than inferred from management slides.

CURLY PROBES DEEPER

“How loyal are these customers when things go wrong?”

CURLY PROBES DEEPER

“How loyal are these customers when things go wrong?”

CURLY PROBES DEEPER

“How loyal are these customers when things go wrong?”

CURLY PROBES DEEPER

“How loyal are these customers when things go wrong?”

CURLY PROBES DEEPER

“What has changed in how you shop this category?”

CURLY PROBES DEEPER

“What has changed in how you shop this category?”

Trend & culture research.

Trend & culture research.

Track how behavior, language, and expectations shift with repeatable pulse checks among the same target audience. curly shows what changed, what stayed stable, and which signals matter for the category — without relying on generic trend reports or one-off workshop observations.
Track how behavior, language, and expectations shift with repeatable pulse checks among the same target audience. curly shows what changed, what stayed stable, and which signals matter for the category — without relying on generic trend reports or one-off workshop observations.

Expert & stakeholder interviews.

Run structured expert and stakeholder conversations at scale — across markets, roles, and languages. curly follows the evidence, compares perspectives, and makes every conclusion traceable to a real quote, so signals do not disappear into interview notes or executive summaries.

CURLY PROBES DEEPER

“Where is this market in three years?”

CURLY PROBES DEEPER

“Where is this market in three years?”

COUNTLESS STRATEGIC QUESTIONS

…and many more Strategy, Markets & Corp Dev use cases

If the market can explain it in a browser, curly can turn it into evidence.

STRATEGY RESEARCH WITHOUT HALLUCINATION

Every strategic conclusion traces back to a real market conversation.

Every strategic conclusion traces back to a real market conversation.

Traceable to the original quote and audiovisual recording. No synthetic respondents. Evidence.

HOW IT WORKS

Briefed today. Market evidence by 8:59 tomorrow.

Briefed today. Market evidence by 8:59 tomorrow.

9:00 AM — BRIEFING

Bring a market-entry question, target market, or deal thesis.

A geography, category, competitor set, acquisition target, or strategic assumption is enough. We shape the study and recruit the customers, buyers, experts, or stakeholders you need.

THROUGHOUT THE DAY — INTERVIEWS

Hundreds of market conversations. In parallel.

curly conducts deep audiovisual interviews in the browser, across markets and languages. Every assumption gets tested with patient follow-ups until the real behavior and trade-off becomes clear.

8:59 AM — THE NEXT MORNING

The market evidence is in your inbox.

A finished results deck: quantified market patterns, segments, and the original quote behind every finding. Ready before the next strategy review starts.

Want to know exactly how this works methodologically? Methodology for research pros →

Why strategy teams can trust the evidence

Why strategy teams can trust the evidence

01

Real, verified market participants

Customers, buyers, experts, or stakeholders recruited through established premium panels and trusted sources — across almost any geography and language.

02

Integrity Agents

Every interview is automatically screened for red flags: inconsistencies, rushing, and fake answers. Only real substance makes it into your analysis.

03

Every conclusion has a quote

Every market finding traces back to the original quote and recording. You don’t present another desk-research assumption — you present what real participants actually said.

04

Statistical rigor

n=200+ instead of a handful of expert calls. Significance testing included — qualitative market depth that holds up in strategy, investment, and deal decisions.

“What convinced me: curly turns open conversations into hard numbers. For the first time, we didn’t just have a feeling for what drives our customers — we had proof.

Viola Karl, Commercial VP

Your next strategic bet should start with the market, not assumptions.

Your next strategic bet should start with the market, not assumptions.

Scan markets, understand competitors, explain wins and losses, and test deal theses with hundreds of real conversations — across geographies and languages, in days.

200+

INTERVIEWS

24h

TO RESULTS

4–5×

MORE INSIGHTS VS. SURVEYS

© curly Intelligence GmbH · Munich, Germany