Concept testing
“Which of these three concepts would you actually pay for — and why?”
500+
INTERVIEWS
24h
HOURS
0
GUESSWORK
The best of both worlds
With curly, you do not have to choose between qualitative & quantiative consumer research
Depth
Follow-up questions
Non-verbal signals
Uncovers the 'Why'
Scale
Large Sample Size (n=500+)
Low / no manual effort
Fast turnaround (in days)
Low cost
Output
Qualitative analyses
Quantitative analyses
Statistical confidence
Real quotes
Fraud detection / panel authenticity
REAL
People
REAL
Conversations
REAL
Insights
Trusted by
and many more…
or anybody else who needs to understand their audience.
Your data is safe and will never leave the EU. Everything is hosted in Europe. curly itself is built in Munich, Germany.
From the first concept to the churned customer — every Mission starts with a question. A sample:
Feature validation
“What would have to be true for this feature to matter to you?”
Figma prototype testing
“Click through the prototype. Where did you hesitate — and why?”
Live usability & task tests
“Solve this task on the live site — and talk me through what you're doing.”
Jobs-to-be-done discovery
“Walk me through the last time you solved this without us.”
Pricing & packaging
“At what price would this stop feeling fair?”
If a conversation can answer it, curly can run it.
Shopper insightsPackaging & design testsAssortment & menu testsEmployer brandEvent & sponsorship feedbackCommunity listeningDiary studiesService design research…and whatever you ask next
From Setup to Insights in no time.
What you get
AI-guided interview generation
Many question types & stimuli
Built-in best practices
In-app participant recruitment
Shareable interview link
Full UI customization
…and so much more
“curly allows you to generate deep customer insights at scale. If we had run a survey, we would've known what people clicked—but not why.
What surprised me, was how close curly felt to real interviews. It asked the follow-up questions we normally ask ourselves, did that 100 times over, and then clearly summarized the results so we could take concrete action.
Jens Kegelmann
VP Product
Launch your first interviews.
Today.
