Deep interview insights at survey scale.
Trusted by
Interview Depth
at Survey Scale
Get the rich, nuanced insights of in-depth interviews combined with the statistical confidence of large-scale surveys.
Our AI conducts empathetic, human-like conversations that uncover the "why" behind people’s behavior - but with hundreds of participants, not just a handful.
Continuous,
Real-Time Insights
Instead of quarterly research projects that take months to complete, get fresh insights flowing continuously as needs shift.
From conversation to actionable intelligence in hours, not weeks - so you can make decisions based on current sentiment, not ancient history.
Accessible to
Every Team
Any product manager, marketer, or founder can launch deep conversations in minutes - no PhD in psychology or $50K consulting budget required.
Democratizing qualitative research & decision intelligence so every team can stay connected to their customers, user, prospect, employees etc.
How it works.
From Setup to Insights in no time.
Step #1
Set Up Your Interview in Minutes.
You can start with an abstract question and some context, while curly helps you translate your impulse into a concrete interview guideline. The only thing you have to do is set the parameters within which you want to operate - the rest will be taken care off.
From formulating the questions to sourcing your interview participants (coming soon), curly's got your back: Our intelligent system helps you ask the right questions in the right order—no research PhD required.
AI-Guided Interview Generation
Manifold Question Types & Stimuli
Ensured Interview Best Practices
In-App Participant Recruitment
Shareable Interview Link
Full UI Customization
Step #2
Conduct Your Interviews at Scale.
With curly you can validate existing hypotheses (rather closed, quantitative questions) or simply start exploring (rather open questions) in up to 60min long qualitative interviews. It supports numerous question types, like open questions, single/multiple choice questions, scale questions, A/B tests and much more.
But the biggest value contribution comes from asking the right follow-up questions - resulting in 4x net new insights (compared to a survey). You give yourself a 4 out of 5? curly digs deeper to understand what's missing for it to be a 5. An NPS is just a number, with curly, you understand the context, the why behind the why.
Voice-AI First Conversation
Comparable
Results
Authentic & Natural Conversation
Audio-Visual Interviews (Web)
Smart Follow-up Qustions
Interviews via Phone (optional)
Step #3
Evaluate Your Deep Customer Insights.
Watch insights emerge as interviews complete. Our continuous dashboard updates in real-time with AI-powered analysis, automatic theme extraction, and comparable results across your entire dataset. From conversation to action in hours, not weeks.
If you have a question that goes beyond a simple summary, simply ask curly to create a response based on all the interview insights you have gathered to get the answer you are looking for.
Quantitative & Qualitatve Analysis
Guided multi-faceted Analysis
Chat with
your Results
Visual Insights Map
Excerpts & Audio for each response
Confidence
Score
“Honestly, we were skeptical whether a Voice AI could match the depth of human interviews. But the conversations felt surprisingly natural - and more importantly, our customers shared things they would never tell us in a survey.
curly unlocked something we couldn't do before: getting that level of insight at real scale.”
Anina Kistner
CEO
“curly allows you to generate deep customer insights at scale. If we had run a survey, we would've known what people clicked—but not why.
What surprised me, was how close curly felt to real interviews. It asked the follow-up questions we normally ask ourselves, did that 100 times over, and then clearly summarized the results so we could take concrete action.
Jens Kegelmann
VP Product
Some Participant Quotes
on their experience with curly.
"Absolutely impressive. I’d show this to everyone. It’s honestly amazing."
"Brilliant. I loved the flow of the conversation and the sheer quality of the questions."
"5/5 stars. It processed my answers instantly and asked perfect, logic-based follow-ups."
"It reacts so individually to what I say that it feels like a real partner, not just an AI."
"Expertly guided. It dives deep into specific points while always keeping the 'red thread' intact."
"I’d highly recommend this to sales teams—it’s the perfect tool for building deep user empathy."
"A massive time-saver for founders. It uncovers the real problems while saving incredible amounts of effort."
"Surprisingly natural and incredibly insightful."
"Open, friendly, and approachable. That 'human' touch is exactly what you need to get the best insights."
"Even knowing I’m talking to an AI, the experience was remarkably pleasant and seamless."
Try the curly experience.
From products people love to services people trust—curly works wherever understanding your audience drives success.
Based in Munich, Germany.
Whether you’re validating features, understanding behavior, or scaling research—curly adapts to your workflow across Product, Marketing, Strategy, Growth, Customer Success, HR, and Consulting. Explore use cases ranging from user research, brand perception, market entry, customer journey mapping, onboarding feedback, engagement monitoring, to rapid consulting projects.
Product
Product Managers • UX Researchers • Innovation Teams
You need to validate assumptions fast and ship with confidence. Stop choosing between shallow surveys and slow research—get deep customer insight at the speed your roadmap demands.
Marketing
Brand Managers • Marketing Directors • Content Teams • CMOs
You're making million-euro bets on content, campaigns, messaging, and positioning. Make sure customers actually perceive your brand the way you think they do—before the budget is spent.
Growth
Sales • Business Development • Corporate Strategy • M&A Teams
You're entering new markets, evaluating opportunities, identifying new clients or advising existing ones. You need deep market intelligence fast—without the agency price tag or timeline.
HR
HR Directors • People Ops • Internal Communications
Your employees are your most important stakeholders, but annual surveys don't capture what's really happening. Get continuous, authentic feedback to build a better workplace.
Customer Success
CS Managers • Retention Teams • Account Management
Your job is to keep customers happy and prevent churn. But exit surveys don't tell you the truth, and NPS scores don't explain the "why." You need real conversations at scale.
Consulting
Management Consultants • Research Agencies • Design Agencies
Your clients pay for insights, not hunches. Use curly upfront for better briefing and insight gathering, deliver deeper research with faster turnarounds, and track progress continuously.
Our Vision
A tomorrow guided by human voices.
We envision a world where every decision—every product, every strategy, every leap forward—is shaped by the people it affects. Not after the fact, but from the very beginning. Where human voices aren't just heard, they guide. Where progress does not necessarily come from the top down, but from the ground truth up. Tomorrow isn't built on guesses. It's woven from conversations.
Our Mission
We turn conversations into confident decisions.
We make deep human understanding scalable. We transform what was once rare and expensive—qualitative insight, emotional nuance, the "why" behind the "what"—into something continuous, accessible, and impossibly fast. We don't replace human judgment. We arm it with collective intelligence. So when you decide, you don't hope. You know.
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