Consumer Research
for the AI era.
Qualitative
Research at
Survey Scale
100+ deep customer interviews.
over the weekend.
Net-new insights
vs. surveys
4x
Deep follow-up
questions
Trusted by
The best of both worlds
Quantitative & Qualitative Research
Depth
Follow-up questions
Non-verbal signals
Uncovers the 'Why'
Scale
Large Sample Size (n=500+)
Low / no manual effort
Fast turnaround (in days)
Low cost
Output
Qualitative analyses
Quantitative analyses
Statistical confidence
Real quotes
Fraud detection / panel authenticity
How it works.
From Setup to Insights in no time.
Step #1
Set Up Your Interview in Minutes.
You can start with an abstract question and some context, while curly helps you translate your impulse into a concrete interview guideline. The only thing you have to do is set the parameters within which you want to operate - the rest will be taken care off.
From formulating the questions to sourcing your interview participants (coming soon), curly's got your back: Our intelligent system helps you ask the right questions in the right order—no research PhD required.
AI-Guided Interview Generation
Manifold Question Types & Stimuli
Ensured Interview Best Practices
In-App Participant Recruitment
Shareable Interview Link
Full UI Customization
Step #2
Conduct Your Interviews at Scale.
With curly you can validate existing hypotheses or explore open questions in up to 60-minute qualitative interviews. It supports open questions, single/multiple choice, scale questions, A/B tests — and rich media stimuli like images, videos, and Figma prototypes, so participants can react to real creative concepts, not just descriptions.
But the biggest value comes from asking the right follow-up questions — resulting in 4× more insights than a survey. You give yourself a 4 out of 5? curly asks what's missing for it to be a 5. An NPS is just a number. With curly, you understand the context, the why behind the why.
Voice-AI First Conversation
Comparable
Results
Authentic & Natural Conversation
Audio-Visual Interviews (Web)
Smart Follow-up Qustions
Supports countless other languages
Step #3
Evaluate Your Deep Customer Insights.
Watch insights emerge as interviews complete. curly automatically converts every conversation into a structured codebook — tagging responses, identifying variables, and testing for statistical significance across your entire dataset. Patterns and correlations surface on their own. You only deal with what actually holds up.
Slice your results any way you need — question by question to see how responses shift across your sample, or participant by participant to understand individual journeys and segments. Every finding is backed by actual customer quotes, so you never have to choose between a number and the story behind it.
Need to go deeper? Simply ask curly to analyze your results across any segment, variable, or hypothesis.
From conversation to action in hours, not weeks. Or put differently: from "Hm" to "Ah" in hours.
Quantitative & Qualitatve Analysis
Deep Statistical Confidence Analyses
Automatic Codebook Generation
Chat with
your Results
All backed by real quotes, excerpts & Audio Files
Visual Insights Map
“curly allows you to generate deep customer insights at scale. If we had run a survey, we would've known what people clicked—but not why.
What surprised me, was how close curly felt to real interviews. It asked the follow-up questions we normally ask ourselves, did that 100 times over, and then clearly summarized the results so we could take concrete action.
Jens Kegelmann
VP Product
Viola Karl
Commercial VP
Some Participant Quotes
on their experience with curly.
"Absolutely impressive. I’d show this to everyone. It’s honestly amazing."
"Brilliant. I loved the flow of the conversation and the sheer quality of the questions."
"5/5 stars. It processed my answers instantly and asked perfect, logic-based follow-ups."
"It reacts so individually to what I say that it feels like a real partner, not just an AI."
"Expertly guided. It dives deep into specific points while always keeping the 'red thread' intact."
"I’d highly recommend this to sales teams—it’s the perfect tool for building deep user empathy."
"A massive time-saver for founders. It uncovers the real problems while saving incredible amounts of effort."
"Surprisingly natural and incredibly insightful."
"Open, friendly, and approachable. That 'human' touch is exactly what you need to get the best insights."
"Even knowing I’m talking to an AI, the experience was remarkably pleasant and seamless."
Our Sweet Spot?
If your customer is a consumer,
curly speaks their language.
Wherever you need to understand why people buy, churn, choose, or stay — curly works. Consumer brands, media companies, D2C, FMCG, digital platforms and beyond
Some examples:
CPG & FMCG · D2C & E-Commerce · Nutrition & Health · Beauty & Personal Care · Pet Products · Fashion & Lifestyle · Media & Entertainment · Streaming & Audio · Publishing · Mobility & Automotive · Telemedizin & Pharma · Financial Services
Quantitative Researcher
Insights Managers • Consumer Research Teams • Market Research
You have the budget, the panel, and the process. What you don't have is the why. Surveys tell you what people chose — not what drove the decision. Focus groups give you depth, but n=8 doesn't hold up in a board presentation. curly gives you both: statistically robust findings from hundreds of real conversations, automatically coded and ready to present. Qual that finally behaves like quant.
Qualitative Researcher
UX Researchers • Insights Leads • Brand Researchers
You know how to run great interviews. The problem is you can only run so many. Recruiting takes weeks, analysis takes longer, and by the time the report is done, the window has closed. curly doesn't replace the depth of your craft — it removes the bottleneck. Run 200 interviews in the time it used to take to schedule 5, and walk into every debrief with transcripts already tagged, patterns already surfaced, and significance already tested.
Based in Munich, Germany.
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